“If the devil were a woman, she’d be a proper lady donned in VIERECK, drinking a cocktail with God, also wearing VIERECK.”
Deborah Viereck, a Los Angeles native, is the founder and designer of the VIERECK clothing line. She is driven by a philosophy of edgy yet feminine sophistication and creates her garments with a costumer’s flair for the dramatic and a rock star sensibility. She combines relevant fashion looks and trends with original prints and exquisite fit.
At VIERECK we are proud of our process. We design and manufacture in our own Los Angeles, CA plant to ensure our standards are fully executed. We are vertically integrated, employing local folks. Every season we introduce new silhouettes and we cut an arsenal of signature styles as well.
Deborah designs all of the prints, and the result is a unique and special product. We are committed to timeless products that earn and retain customer loyalty. VIERECK has been steadily expanding, and is currently stocked by a few hundred boutiques in the USA.
At VIERECK we are proud of our process. We design and manufacture in our own Los Angeles, CA plant to ensure our standards are fully executed. We are vertically integrated, employing local folks. Every season we introduce new silhouettes and we cut an arsenal of signature styles as well.
Deborah designs all of the prints, and the result is a unique and special product. We are committed to timeless products that earn and retain customer loyalty. VIERECK has been steadily expanding, and is currently stocked by a few hundred boutiques in the USA.
Before launching VIERECK, Deborah graduated from UCLA and FIDM, designed and manufactured a women’s line called SAGE, and then shifted her focus to costume design and stylist work. During this period, she designed costumes for Perry Farrell of Jane’s Addiction and then for Gwen Stefani. She created most of Gwen’s costumes for stage, videos, press and photo shoots during the Tragic Kingdom period. Deborah began designing for some of the most ground-breaking musicians emerging at this time. Repeatedly, her favorite artists were the ones calling to work with her. One of her favorites was the scandalous and innovative Marilyn Manson. Responsible for the creation of his iconic satanic look, Deborah incorporated her own grandmother’s old girdles and corsets as well as leather and taxidermy into his stage wear. She also designed his bandmates’ famous spiky coats and medieval dresses.
She designed elaborate costumes for Korn – studded leather kilt suits, bright wool and lame kilt suits, hell-raiser cloaks, priest cassocks, and embellished coveralls. She also created hundreds of the heavily quilted and embroidered coveralls for Slipknot’s nine members. Many rock bands, including Queens of the Stone Age, Red Hot Chili Peppers, Motley Crue, and the Rolling Stones were her loyal clients as well. She designed wardrobe for such rap artists as Ludacris, Snoop Dog, Krayzee Bones, Eminem, and Sticky Fingaz, and created more than 100 costumes for Disneyland’s 50th Anniversary Parade as well.
Gwen Stefani
Munky KORN
Jonathan Davis KORN
Tobey Torres SNAKE RIVER CONSPIRACY
Gwen Stefani
Marilyn Manson
Gwen Stefani
